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LIKHITH

Stealth • 3m

Welcome to OUT OF THE BOX MARKETING! EP= 23 (Mcdonalds) In Italy, McDonald's had a really bad brand image despite having great taste and service. So, to fix this, they created a masterplan. They rebranded all of their outlets as "Single Burgers" and served the same things that they used to serve at McDonald's. After going viral, they revealed that the "single burger" was actually a rebranded McDonald's burger. Boom, Broken image successfully rebranded. Like and follow for more. Was this genius?

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