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LIKHITH

Stealth • 6m

Welcome to OUT OF THE BOX MARKETING! EP= 23 (Mcdonalds) In Italy, McDonald's had a really bad brand image despite having great taste and service. So, to fix this, they created a masterplan. They rebranded all of their outlets as "Single Burgers" and served the same things that they used to serve at McDonald's. After going viral, they revealed that the "single burger" was actually a rebranded McDonald's burger. Boom, Broken image successfully rebranded. Like and follow for more. Was this genius?

9 replies8 likes

Replies (9)

Ronak Patel
•

Medial • 6m

Amazing 🙌

1 replies

Om Raut

Stealth • 6m

Genius

1 replies1 like

Anonymous 1

Stealth • 6m

That’s long term thinking right there.

1 replies1 like

Jaswanth Jegan

Stealth • 6m

Reason behind bad image?

1 replies1 like

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Vishu Bheda
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just for curiosity!! McDonalds should host events every year like Apple where they drop all their new burger innovations.

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LIKHITH

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LIKHITH

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LIKHITH

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LIKHITH

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LIKHITH

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