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LIKHITH

Stealth • 7m

Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. According to stats, Mexican people who commute used to waste 5 hours in traffic Burger king thought of monetizing this time and they launched a campaign named "TRAFFIC JAM WHOPPER" Basically if you're stuck in traffic you could order Burger king products from their website/app and the delivery guy would deliver it directly to your vehicle They used billboards and digital boards near heavy traffic congested areas and Advertised this marketing campaign Then BOOM ●Burger king app ranked top1 in appstore and playstore ●Daily downloads increased by 44% ●Daily delivery orders increased by 63% Consider a like and also Consider a follow :)

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