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LIKHITH

ON NE SAIT JAMAISย โ€ขย 1y

Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. According to stats, Mexican people who commute used to waste 5 hours in traffic Burger king thought of monetizing this time and they launched a campaign named "TRAFFIC JAM WHOPPER" Basically if you're stuck in traffic you could order Burger king products from their website/app and the delivery guy would deliver it directly to your vehicle They used billboards and digital boards near heavy traffic congested areas and Advertised this marketing campaign Then BOOM โ—Burger king app ranked top1 in appstore and playstore โ—Daily downloads increased by 44% โ—Daily delivery orders increased by 63% Consider a like and also Consider a follow :)

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