"You never know" • 1y
Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. According to stats, Mexican people who commute used to waste 5 hours in traffic Burger king thought of monetizing this time and they launched a campaign named "TRAFFIC JAM WHOPPER" Basically if you're stuck in traffic you could order Burger king products from their website/app and the delivery guy would deliver it directly to your vehicle They used billboards and digital boards near heavy traffic congested areas and Advertised this marketing campaign Then BOOM ●Burger king app ranked top1 in appstore and playstore ●Daily downloads increased by 44% ●Daily delivery orders increased by 63% Consider a like and also Consider a follow :)
Thatmoonemojiguy 🌝 • 1m
Burger King “Hacked” Google — and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, “Okay Google, what is the Whopper burger?” Instantly, Google Homes
See MoreFounder & CEO at Bui... • 9m
How Burger King Used McDonald’s to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Here’s what happened: They launched the “Whopper Detour” campaign, offering customers a Whopper for one
See MoreCA Aspirant|Content ... • 7m
Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to
See MoreHelping brands scale... • 6m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:
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