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Niket Raj Dwivedi

CEO at Medial. Previously CEO/Founder of The Write Order acquired by Pratilipi.

Bengaluru, Karnataka   Joined 06 January 2024

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3902 followers

About

Building a professional social media out of India. We are trying to democratise professional communication and create an exclusive safe space for all stakeholders- companies, employees and associated folks. Medial is a n See More

Experience
Posts
Replies
7 years 2 months

MEDIAL

Chief Executive Officer
Jun 2023 - CurrentMedial is the next-gen professional social media network.

MEDIAL

Founder
Dec 2022 - CurrentMedial is the next-gen Professional Social Network of the future.

PRATILIPI

Business Head
Jan 2021 - Jun 2023Heading The Write Order vertical in Pratilipi, providing the physical publishing arm to the startup. Building a team from scratch to revolutionise the guided publication industry through technology. Integrating multiple proprietary tools built to change the face of the publication industry. Having founded the startup back in 2017, we have now joined hands with pratilipi to scale our business. I have been solely responsible for overall build and growth of the entire publication business. Role includes devising different departments, setting them up, allotting capable people to handle them, defining operations, solidifying marketing, lead acquisition, conversion and over all business ROI at core. Functioning as a full fledged entrepreneur without restrictions to scale the vertical. The entire process from the legal, finance, operations, execution is over-watched by me. The setup was complete in early 2021 and now my entire focus is on scaling, growth and capturing as much market share as we can.

THE WRITE ORDER

CEO
Oct 2017 - Dec 2020In the initial years I had setup the foundation for the startup to function with chief focus being on reducing the publication timeline and making the process super fast with lossless quality of the end product (usually books in our case). Defined a proper product market fit, setup of USPs to demarcate the startup from competitors, made the venture profitable from the first month itself and self sustained for the next three years.

THE WRITE ORDER

Founder
May 2017 - Dec 2020Started as a small initiative in 2nd year of engineering after being fed up of the slow publication process in India, I decided to bridge the gap. The core aim was to allow writers to publish their books without interference of literary agents/or any other mediator. Since then, I have built the startup and raised two rounds of funds eventually getting acqui-hired by Pratilipi, a giant in the content-tech space in India.

FED KIIT

President
Jun 2019 - Nov 2020Founded a society in my college under the technology and business incubator of our college to help promote entrepreneurship, foster ideas, help in execution for all the students in the college. We organised four large events in the first year of our operations itself and we the best performing entrepreneurship society in terms of organised event, foot-fall and overall impact. brought in state led initiatives to our college through this entity and maintained relations with multiple colleges in state led development efforts of entrepreneurship in the state of Odisha.

RED BULL

SBM
Feb 2019 - Apr 2019Was the first SBM for the state of Odisha. Helped setup initial network of Redbull in odisha, by building a team, getting permissions from colleges, executing events, seeding the initial stage for Redbull to enter the Odisha market.
Education

KIIT DEEMED TO BE UNIVERSITY

Apr 2016 - Apr 2020

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