🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

Pranjal

Stealth • 2d

How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals: 1. Compete with McDonald’s. 2. Boost app downloads. They needed a creative idea to make people switch—and it had to be big. The Strategy? Offer the Whooper for just $0.01! But here’s the catch To claim it, users had to order through the BK app while standing near a McDonald’s location. 🗺️ Why McDonald’s? Burger King used McDonald’s massive presence to their advantage. Their competitor’s locations became a critical part of the marketing stunt. It was bold, cheeky, and impossible to ignore. The Results were amazing 1. 1.5M app downloads in just 9 days. 2. BK app reached #1 in app stores. 3. Significant boost in mobile engagement and sales. Share your thoughts below! 👇

3 replies1 like
Replies (3)

More like this

Recommendations from Medial

Image Description
Image Description

Ansh Kadam

Stealth • 2m

How Burger King Used McDonald’s to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Here’s what happened: They launched the “Whopper Detour” campaign, offering customers a Whopper for one

See More
2 replies15 likes
3
Image Description
Image Description

TREND talks

Stealth • 1m

😂 In 2015, a man named joel burger 🍔 married a woman named Ashley King 👑 and the Burger King company paid 💰 for the wedding

5 replies23 likes

Aryan Sorathiya

Stealth • 3m

McDonald's vs Burger king: The battle of Fast Food

0 replies4 likes
1
Image Description
Image Description

LIKHITH

Stealth • 8m

Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. Accord

See More
24 replies61 likes
9
Image Description
Image Description

Hathoda Tyagi

Stealth • 2m

What when people abandon the app at 4.6 rating with 1 lakh+ downloads ? What do you infer from this ?

3 replies2 likes

Shuvodip Ray

 • 

YouTube • 8m

Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggest

See More
0 replies10 likes
Image Description
Image Description

Saksham

 • 

Bebyond • 4m

A Landmark Victory for Local Businesses In a riveting conclusion to a 13-year legal battle, Pune's homegrown 'Burger King' has emerged victorious against the global fast-food giant, US-based Burger King Corporation. This case serves as a powerful re

See More
10 replies17 likes
1
Image Description
Image Description

Ashish Singh

Stealth • 7d

with download and hour The most downloaded apps in 2024 and their average daily usage are: 1. TikTok - Downloads. : 672 million - Daily Usage. : 90 minutes 2. Instagram. - Downloads. : 767 million - Daily Usage. : 53 m

See More
11 replies19 likes
5
Image Description
Image Description

Mahendra Lochhab

Stealth • 2m

India is the world's largest gaming market, with 568 million gamers and over 9.5 billion gaming app downloads in 2023.

6 replies10 likes
2
Image Description
Image Description

Anirudh Gupta

Stealth • 1m

Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to

See More
12 replies16 likes
4

Download the medial app to read full posts, comements and news.