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Pranjal
Helping brands scale... • 8m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals: 1. Compete with McDonald’s. 2. Boost app downloads. They needed a creative idea to make people switch—and it had to be big. The Strategy? Offer the Whooper for just $0.01! But here’s the catch To claim it, users had to order through the BK app while standing near a McDonald’s location. 🗺️ Why McDonald’s? Burger King used McDonald’s massive presence to their advantage. Their competitor’s locations became a critical part of the marketing stunt. It was bold, cheeky, and impossible to ignore. The Results were amazing 1. 1.5M app downloads in just 9 days. 2. BK app reached #1 in app stores. 3. Significant boost in mobile engagement and sales. Share your thoughts below! 👇
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