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Pranjal

Helping brands scale...ย โ€ขย 8m

How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonaldโ€™s locations as the centerpiece of their bold strategy. Letโ€™s dive in๐Ÿ‘‡ Burger King faced two major goals: 1. Compete with McDonaldโ€™s. 2. Boost app downloads. They needed a creative idea to make people switchโ€”and it had to be big. The Strategy? Offer the Whooper for just $0.01! But hereโ€™s the catch To claim it, users had to order through the BK app while standing near a McDonaldโ€™s location. ๐Ÿ—บ๏ธ Why McDonaldโ€™s? Burger King used McDonaldโ€™s massive presence to their advantage. Their competitorโ€™s locations became a critical part of the marketing stunt. It was bold, cheeky, and impossible to ignore. The Results were amazing 1. 1.5M app downloads in just 9 days. 2. BK app reached #1 in app stores. 3. Significant boost in mobile engagement and sales. Share your thoughts below! ๐Ÿ‘‡

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