Helping brands scale...ย โขย 8m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonaldโs locations as the centerpiece of their bold strategy. Letโs dive in๐ Burger King faced two major goals: 1. Compete with McDonaldโs. 2. Boost app downloads. They needed a creative idea to make people switchโand it had to be big. The Strategy? Offer the Whooper for just $0.01! But hereโs the catch To claim it, users had to order through the BK app while standing near a McDonaldโs location. ๐บ๏ธ Why McDonaldโs? Burger King used McDonaldโs massive presence to their advantage. Their competitorโs locations became a critical part of the marketing stunt. It was bold, cheeky, and impossible to ignore. The Results were amazing 1. 1.5M app downloads in just 9 days. 2. BK app reached #1 in app stores. 3. Significant boost in mobile engagement and sales. Share your thoughts below! ๐
Founder & CEO at Bui...ย โขย 11m
How Burger King Used McDonaldโs to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Hereโs what happened: They launched the โWhopper Detourโ campaign, offering customers a Whopper for one
See MoreExperimenting On lea...ย โขย 7m
McDonald's Vs Burger - A marketing War McDonald's once set up a highway hoarding to play a troll at Burger King. They put up two billboards side by side one pointing to the nearest McDonald's and the other to the closest Burger King. They chose a
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Burger King โHackedโ Google โ and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, โOkay Google, what is the Whopper burger?โ Instantly, Google Homes
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YouTubeย โขย 1y
Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggest
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