How do you turn your biggest competitor into your best marketing tool?
Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇
Burger King faced two major goals:
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Anonymous 1
Hey I am on Medial • 3m
You need to understand game theory buddy. THis wasn't done by one party and the other jsut let it happen. It was a smart marketing stunt planned by both
0 replies1 like
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