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Shuvodip Ray

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YouTube • 6m

Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggests that Burger King's efforts to improve its offerings and customer experience are working. Additionally, Burger King is nine months into its mission to "reclaim the flame," aiming to beef up its profitability. This new approach indicates a strategic shift to enhance the company's performance and competitiveness in the market. Moreover, Burger King's "Reclaim the Flame" plan has shown considerable success, with the company outperforming its main competitor, McDonald's, in terms of comparable sales growth. Burger King's comparable sales were up 3.8%, beating McDonald's at 2.5%.

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