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Anirudh Gupta
StealthĀ ā¢Ā 2m
Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to make the consumers aware of their intentions. Hence,Burger king put up an advt featuring a whopper with 34 day time stamp which elegantly captures the aging of the Burger. And this has changed the game of marketing which broke the standards of advertising. THE OUTPUT: š8.4 Billion Impressions š$40 million earned in media š14% increase in sales šMixed reviews yet 80% of consumers expressed love for the product. So the question is: Where is neuro marketing involved here? šEmotional impact and gaining trust: Consumers watching the advertisement created an emotional impact on witnessing the 35 day ageing of the whopper which has shown how Burger King is transparent thereby resulting in gaining more trust towards the organisation. š²Hard hitting potrayal: The way the ageing of burger is illustrated like an art struck into the consumer mind such that it is harder to forget the advertisement any time soon. š¤ÆCapturing attention : With an unconventional way of portraying their product it has captured the attention of the world which resulted in hot discussions in social media thus increasing brand visibility . Hands down ,This is one of the best neuro marketing strategy that I had ever seen.
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