A guy with lot's of ... • 1m
Burger King “Hacked” Google — and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, “Okay Google, what is the Whopper burger?” Instantly, Google Homes across the country woke up and read the Wikipedia page for the Whopper just as Burger King wanted. The catch? They’d quietly edited the page to make the burger sound irresistible. Google was furious. They quickly blocked the ad from activating devices. But Burger King wasn’t done they re-recorded the line in different voices to sneak past the block. It was cheeky, disruptive, and totally genius. Privacy advocates cringed, but marketers cheered. The stunt won big at Cannes Lions, proving you can go viral by perfectly placing a "Okey google"... for such more content follow Thatmoonemojiguy 🌝👑
Helping brands scale... • 5m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:
See MoreCA Aspirant|Content ... • 7m
Burger king's mind blowing neuro marketing strategy: In 2020 Burger king has managed to remove 120+ ingredients such as colors, flavours and preservatives from their products with an intention of being anti-preservative. They came up with a plan to
See MoreFounder & CEO at Bui... • 8m
How Burger King Used McDonald’s to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Here’s what happened: They launched the “Whopper Detour” campaign, offering customers a Whopper for one
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