Back
PRATHAM
Experimenting On lea... • 5m
McDonald's Vs Burger - A marketing War McDonald's once set up a highway hoarding to play a troll at Burger King. They put up two billboards side by side one pointing to the nearest McDonald's and the other to the closest Burger King. They chose a spot where a McDonald's was a mere 5 km away, while the nearest Burger King was 258 km out. The message was crystal clear: “We’re everywhere, while Burger King is almost a myth on this road.” Burger King fired back with a twist. They mimicked the ad but showed a guy driving all the way to a McDonald's just to grab a coffee—because, honestly, he had a long journey ahead to reach the nearest Burger King. With that, Burger King expressed that while they might have fewer outlets, their fans are so loyal that they’ll literally go the extra mile for a true fastfood taste, this back and forth left everyone laughing and wondering who really rules the road. Such marketing tactics are good for companies as they make us talk about them and they get the limelight.
More like this
Recommendations from Medial
Siddharth K Nair
Thatmoonemojiguy 🌝 • 1m
Burger King “Hacked” Google — and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, “Okay Google, what is the Whopper burger?” Instantly, Google Homes
See More
Utkarsh Pandey
CS Undergrad '24 • 1y
The Burger King, McDonald's, and Domino's apps aren't very good, especially when you compare their design and ease of use to Zomato, Swiggy, and Eatsure. They often freeze up and are difficult to navigate, causing frustration for many users. Do you t
See More
Prashant Goyal
Hey I am on Medial • 4m
MY IDEA IS VERY SIMPLE Just a burger outlet where none of the staff are between the ages of 18 and 30. Instead, moms looking for jobs are employed, creating a homely vibe that sets the outlet apart from other burger joints. We can call it BOM BOM,
See More
Pranjal
Helping brands scale... • 6m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:
See More
Download the medial app to read full posts, comements and news.