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PRATHAM

Experimenting On lea... • 1m

McDonald's Vs Burger - A marketing War McDonald's once set up a highway hoarding to play a troll at Burger King. They put up two billboards side by side one pointing to the nearest McDonald's and the other to the closest Burger King. They chose a spot where a McDonald's was a mere 5 km away, while the nearest Burger King was 258 km out. The message was crystal clear: “We’re everywhere, while Burger King is almost a myth on this road.” Burger King fired back with a twist. They mimicked the ad but showed a guy driving all the way to a McDonald's just to grab a coffee—because, honestly, he had a long journey ahead to reach the nearest Burger King. With that, Burger King expressed that while they might have fewer outlets, their fans are so loyal that they’ll literally go the extra mile for a true fastfood taste, this back and forth left everyone laughing and wondering who really rules the road. Such marketing tactics are good for companies as they make us talk about them and they get the limelight.

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McDonald's vs Burger king: The battle of Fast Food

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Welcome to OUT OF THE BOX MARKETING! EP= 23 (Mcdonalds) In Italy, McDonald's had a really bad brand image despite having great taste and service. So, to fix this, they created a masterplan. They rebranded all of their outlets as "Single Burgers"

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TREND talks

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😂 In 2015, a man named joel burger 🍔 married a woman named Ashley King 👑 and the Burger King company paid 💰 for the wedding

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•

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Burger King has employed several strategies to beat its competitors in the past year. The company focused on sprucing up its restaurants and winning back customers, resulting in higher-than-expected US sales in the first quarter. This success suggest

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LIKHITH

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Welcome to OUT OF THE BOX MARKETING ! Ep-8 (BURGER KING) Who loves traffic ? Nobody ! then what about creating a marketing campaign regarding this issue That was exactly what Burger King's marketing team in Mexico thought. Read this out. Accord

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Utkarsh Pandey

CS Undergrad '24 • 1y

The Burger King, McDonald's, and Domino's apps aren't very good, especially when you compare their design and ease of use to Zomato, Swiggy, and Eatsure. They often freeze up and are difficult to navigate, causing frustration for many users. Do you t

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Prashant Goyal

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MY IDEA IS VERY SIMPLE Just a burger outlet where none of the staff are between the ages of 18 and 30. Instead, moms looking for jobs are employed, creating a homely vibe that sets the outlet apart from other burger joints. We can call it BOM BOM,

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Dipak Pagare

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🍔 Burger King & Similar food chains use cheap cooking oils in India whereas, they use better cooking oils in other countries.

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Pranjal

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How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:

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Jeet Sarkar

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The National Highways network increased by 60% from 91,287 km in 2014 to 1,46,145 km in the year 2023. India has about 66.71 lakh km of road network, which is the second largest in the world after us.

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