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VCGuy

Believe me, itโ€™s not...ย โ€ขย 9d

I ordered from Burger King๐Ÿ” and noticed the Veeba sauce that comes with it. Didn't know Veeba had a B2B 'Food Service' segment โ€”turns out, this was their first offering. Veeba operates in two verticals - a) B2B ๐Ÿฝ๏ธ โ†’ 'Veeba Food Service' (~8-10% of revenues) โ€“ Supplies condiments to Dominoโ€™s, Burger King, Chaayos, Theobroma, Taj, and more. b) B2C๐Ÿ›’ โ†’ Sells ketchup, mayo, dips, spreads, and six more product categories for home use. From raising a $1.6 M seed in Dec '12, Veeba is now present across 700+ cities, posting strong growth and recording its first profitโคต๏ธ FY24: โ‚น820.7 Cr revenue (+48%) | โ‚น28.8 Cr profit. Here's a rough look at India's sauce market - โญ๏ธViraj Bahl gave an interesting insight โ†’ When top QSRs like Burger King, Domino's, and McDonald's introduce new foods, consumers try to replicate the flavor at home โ€” acts as key growth driver in the non-ketchup segment.

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