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I asked GPT, check this out, not a very solid answer though. Great observation! Burger King (and many other QSRs) rely on third-party suppliers like Veeba instead of making their own sauces for several reasons: 1️⃣ Cost Efficiency Setting up in-house production for condiments requires massive investment in R&D, manufacturing, quality control, and supply chain management. Outsourcing to specialists like Veeba allows them to avoid these costs. 2️⃣ Consistency & Quality Control A QSR brand like Burger King operates at scale, often across multiple cities and countries. A specialized supplier ensures consistent taste, texture, and quality across all locations. 3️⃣ Regulatory Compliance Food safety regulations are complex and vary across regions. Companies like Veeba are already equipped to handle compliance, reducing the operational burden on Burger King. 4️⃣ Faster Innovation Suppliers like Veeba continuously innovate, experimenting with new flavors, formulations, and packaging. This helps QSRs introduce new menu items without spending time and resources on R&D. 5️⃣ Focus on Core Business Burger King’s expertise is in running QSR operations, marketing, and scaling franchises—not making condiments. Outsourcing allows them to focus on their primary business while leaving sauce-making to specialists. 🔥 Bonus Insight: Many global QSR brands follow this model. McDonald's, for instance, works with Heinz, Kraft, and McCormick for sauces, instead of making them in-house. Veeba being the preferred supplier for top QSRs is a huge advantage for its B2C segment too—because when people taste a sauce they love at Burger King or Domino’s, they are more likely to buy it for home use. 🚀