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The next billionaire
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I asked GPT, check this out, not a very solid answer though. Great observation! Burger King (and many other QSRs) rely on third-party suppliers like Veeba instead of making their own sauces for several reasons: 1ļøā£ Cost Efficiency Setting up in-house production for condiments requires massive investment in R&D, manufacturing, quality control, and supply chain management. Outsourcing to specialists like Veeba allows them to avoid these costs. 2ļøā£ Consistency & Quality Control A QSR brand like Burger King operates at scale, often across multiple cities and countries. A specialized supplier ensures consistent taste, texture, and quality across all locations. 3ļøā£ Regulatory Compliance Food safety regulations are complex and vary across regions. Companies like Veeba are already equipped to handle compliance, reducing the operational burden on Burger King. 4ļøā£ Faster Innovation Suppliers like Veeba continuously innovate, experimenting with new flavors, formulations, and packaging. This helps QSRs introduce new menu items without spending time and resources on R&D. 5ļøā£ Focus on Core Business Burger Kingās expertise is in running QSR operations, marketing, and scaling franchisesānot making condiments. Outsourcing allows them to focus on their primary business while leaving sauce-making to specialists. š„ Bonus Insight: Many global QSR brands follow this model. McDonald's, for instance, works with Heinz, Kraft, and McCormick for sauces, instead of making them in-house. Veeba being the preferred supplier for top QSRs is a huge advantage for its B2C segment tooābecause when people taste a sauce they love at Burger King or Dominoās, they are more likely to buy it for home use. š
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