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Havish Gupta
Stealth • 5m
In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sauce, it will be noticeable. This initiative reduced fake refills by 73% and increased the orginal's sale by 24% What a genius!
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