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Havish Gupta

Figuring Out • 11m

In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sauce, it will be noticeable. This initiative reduced fake refills by 73% and increased the orginal's sale by 24% What a genius!

11 Replies

Replies (11)

Anonymous 2

Hey I am on Medial • 11m

Wait a minute... How do we know this isn't just clever marketing by Heinz? They could be making up these stats to make their brand look good and innovative. Plus, couldn't counterfeiters just adjust their sauce color to match the new packaging?

2 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 11m

Lakhs of street food vendors in India using local sauce for getting better profit margins .

1 Reply

Ronak Patel

Here you go! • 11m

Creativity on the peak of marketing 💥

1 Reply

Anonymous 1

Hey I am on Medial • 11m

It's fascinating how a small design change can have such a significant impact on consumer trust and brand loyalty.

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 11m

This is creative!

1 Reply

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