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Havish Gupta

Figuring Out • 1y

In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sauce, it will be noticeable. This initiative reduced fake refills by 73% and increased the orginal's sale by 24% What a genius!

11 Replies

Replies (11)

Anonymous 2

Hey I am on Medial • 1y

Wait a minute... How do we know this isn't just clever marketing by Heinz? They could be making up these stats to make their brand look good and innovative. Plus, couldn't counterfeiters just adjust their sauce color to match the new packaging?

2 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Lakhs of street food vendors in India using local sauce for getting better profit margins .

1 Reply

Ronak Patel

Here you go! • 1y

Creativity on the peak of marketing 💥

1 Reply

Anonymous 1

Hey I am on Medial • 1y

It's fascinating how a small design change can have such a significant impact on consumer trust and brand loyalty.

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 1y

This is creative!

1 Reply

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