Post on Medial

Havish Gupta

Stealth • 4m

In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sauce, it will be noticeable. This initiative reduced fake refills by 73% and increased the orginal's sale by 24% What a genius!

11 replies18 likes

Replies (11)

Ronak Patel

Stealth • 4m

Creativity on the peak of marketing 💥

1 replies1 like

Anonymous 2

Stealth • 4m

Wait a minute... How do we know this isn't just clever marketing by Heinz? They could be making up these stats to make their brand look good and innovative. Plus, couldn't counterfeiters just adjust their sauce color to match the new packaging?

2 replies4 likes