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In Turkey, some restaurants were refilling Heinz sauce bottles with cheaper sauces. To avoid this, Heinz simply changed the color of their packaging border to match the exact shade of their sauce. Now, if someone fills a bottle with a different sau

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Anonymous

Anonymous 1

Stealth • 5m

It's fascinating how a small design change can have such a significant impact on consumer trust and brand loyalty.

1 replies1 like
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