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Sameer Patel

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The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distribution dominance led to a decline in Hydrox's market share. Factors like taste, name association, and timing influenced consumer preferences. Hydrox's discontinuation in 2003 marked the end of the rivalry. However, its relaunch in 2015 sparked nostalgia, highlighting the enduring impact of branding and consumer sentiment on product success. The case underscores the importance of marketing strategies, brand loyalty, and consumer perceptions in shaping market dynamics.

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