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D2C Brands Reshaping The Indian Consumer Market

Majority of businesses in Shark Tank are D2C brands because: _S

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

🗣 The largest global retailers. 🌍🛒 8 out of the 10 biggest companies with the widest reach in the global market come from Europe. 🌐🇪🇺

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

What's that one particular value that majority of the digital marketing agencies misses to deliver it, but there's huge demand in the market?. Whether it can be any service? or modification of existing service etc. Share your thoughts.

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

The Indian gifting market in India, boasts a significant market size of $30 billion. While the digital space contributes $400 million to this total, the majority comes from traditional channels.

Do you guys think that many D2C women's clothing brands specifically ethnic wear brands are less in the market or they are very much expensive?