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India's burgeoning D2C market is poised to hit $100 Bn by 2025. Let’s take a look at 106 D2C brands in the country that are disrupting the Indian consumer market 👇

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

I have access to natural / organic chilli and turmeric growing farmers. Many of the mass masala brands available in the market today are adulterated and are probably at 80% quality of what I can get done. Do you think there is merit in starting a

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).