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kapil Sah

Understanding Consum... • 3m

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can understand the Indian consumer right and create appropriate business models (including products), the Indian market will surprise you. You cannot expect to flog old and tried products in India and expect to create a mass base.

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