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Vansh Khandelwal
Full Stack Web Devel...Ā ā¢Ā 18h
In this blog, I explore Kellogg's strategic marketing approaches that have solidified its position as a leading global brand in breakfast cereals and snacks. The analysis emphasizes the significance of place and people, highlighting the importance of understanding target demographics and consumer behaviors to effectively position products in various retail environments. Kellogg's multifaceted product strategy focuses on continuous market research, enabling the development of new and diversified offerings, including healthier options. The pricing strategy balances affordability with perceived value, fostering brand loyalty. Furthermore, Kellogg's promotion efforts prioritize consumer education through varied channels, enhancing trust. Local manufacturing practices allow for cost reduction and adaptation to regional preferences. The blog concludes with key lessons on setting SMART objectives, understanding consumer behavior, and the nuances of marketing communication.
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