Full Stack Web Devel... • 23d
In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of energy and nutrition, especially for children. Strategic capital expenditure has facilitated efficient distribution through factories near major markets and the use of contract manufacturing. Parle-G's robust local sourcing network ensures quality while fostering community loyalty. Unlike many brands, Parle-G relies on word-of-mouth over aggressive marketing, cultivating authentic consumer connections. Key lessons include reducing dependency on external factors, focusing on controllable elements, and prioritizing brand equity for long-term growth. Parle-G's journey exemplifies effective strategic planning, consumer understanding, and brand resilience in a competitive landscape.
Helping Businesses E... • 4m
Parle-G Didn’t Just Sell Biscuits—It Sold Nostalgia. What’s Your Brand Selling? Are you investing in branding that lasts or just spending on ads that fade? Let’s build a brand that stands the test of time. Book a 1:1 call today! (Link in bio) #bra
See MoreFull Stack Web Devel... • 4m
Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like
See More"Just figuring out w... • 25d
The First Indian Brands that Built Nations Branding is not just about products. It’s about identity. In pre-independence India, a few brands became symbols of pride: Tata: Industrial strength with integrity. Amul: The white revolution in a logo.
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Katherine Johnson: NASA scientist who was called 'human computer' Born in 1918, in West Virginia, Katherine Johnson's story is one of resilience and profound intellect. Raised in an era of racial segregation, Katherine's upbringing was marked by the
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Looking for a strategic partner to collaborate on innovative ideas, develop cutting-edge products, and scale a global business. My focus is on consumer electronics and establishing a strong B2B model. If this resonates with you, feel free to connect
See MoreWork and keep learni... • 1y
The Great Depression (1929-1939) The Great Depression (1929-1939) was a severe global economic crisis starting with the U.S. stock market crash on October 29, 1929, known as Black Tuesday. Over-speculation (risky investments) and excessive borrowing
See MoreMy mind to me a king... • 6m
Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
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