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vishakha Jangir
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Set2Score • 5m
𝗛𝗼𝘄 𝗣𝗮𝗿𝗹𝗲-𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝘀𝗼 𝗯𝗶𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝘀𝗰𝘂𝗶𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 ? Parle-G is a company which earned crores without increasing the price :) Mohanlal Dayal Chauhan established Parle Products in 1929 in Vile Parle, Mumbai. Initially focused on confectionery, the company later entered the biscuit market. Introduced as Parle Gluco in 1939, it was later rebranded as Parle-G, where "G" stands for Glucose. It gained popularity during World War II and post-independence due to affordability. Parle-G follows a low-cost, high-volume strategy, making it accessible to all economic classes, especially the middle and lower-income groups. Available across India in urban, rural, and remote locations, including tea stalls, grocery stores, and supermarkets. The tagline “G Maane Genius” strengthened its connection with students and families, reinforcing trust and nutrition. With over 130 factories across India, Parle-G ensures efficiency and cost-effective mass production. Decades of maintaining the same taste have built strong customer loyalty. Parle-G dominates the glucose biscuit segment with over 50% market share and is one of the top-selling biscuits globally. Parle Products generates approximately ₹20,000 crore ($2.4 billion) in revenue. Over 400 million Parle-G biscuits are produced daily to meet demand. During the lockdown in 2020, Parle-G saw record-breaking sales as it became a staple food for many families. Faces competition from Britannia (Tiger), ITC (Sunfeast), and Priya Gold but remains dominant due to affordability and brand loyalty. More than just a biscuit, Parle-G is an emotion for millions, symbolizing nostalgia, trust, and value for money. Follow vishakha Jangir for more such insights.
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