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The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

Nestle India has excelled by tailoring products to local needs, recognizing the distinct roles of customers and consumers, and creating 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬. By 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, they of

AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi

Everyone says Meta ads are dead. Bro, I made ₹2,00,000+ in sales in 2 months — selling random products. Ads are not dead. Your strategy is. Here’s what actually works in 2025 🧠👇 [🧵 Thread] #ecom #MetaAds #D2C 🎯 Thread Strategy (Hook + Real Va

“Feel the Brand: How Multi-Sensory Marketing Creates Lasting Impact” Multi-sensory marketing taps into more than just sight—it activates touch, sound, smell, taste, and emotion to build a richer brand experience. When multiple senses are stimulate

Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.

Hello Everyone! 📊 Mastering Market Volatility: Key Strategies for 2025 Market ups and downs are inevitable — but smart investors know how to navigate them. Here are 3 key strategies to manage volatility: ✅ Diversification: Spread your investm

“First Touch, Lasting Impact: The Psychology Behind High-Converting Packaging Ads” In packaging and ads, multi-sensory marketing turns ordinary touchpoints into unforgettable experiences. Great packaging isn’t just functional—it’s tactile, visual, a

Consumer’s Preference for LG Air Conditioners in India 🚀 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales