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Mohammad Asaad Sayed

My mind to me a king... • 1m

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strategy : “2-Minute Noodles” = simplicity + nostalgia. Impact : Ads focused on taste, speed, and family moments → household staple. 2. Amul : Strategy : Humorous, topical ads (“Utterly Butterly”) stayed relevant. Impact : Built a national identity beyond butter → trusted dairy giant. 3. Dabur Chyawanprash : Strategy : Repositioned from “old-age tonic” to “immunity for all.” Impact : Health-conscious branding made it a daily essential. 4. Parle-G : Strategy : Affordable pricing + emotional storytelling (“Fuel for growth”). Impact : Became synonymous with biscuits in India. 5. Lifebuoy : Strategy : “Handwash saves lives” → hygiene awareness campaigns. Impact : Transformed from soap to health necessity. Why It Works: -Consistent messaging builds recall. -Emotional hooks convert utility into loyalty. -Celebrity endorsements amplify trust. Normie Error: Treating low-involvement products as “low-priority.” Your Move: Audit your brand’s story. Build relevance through relatable narratives.

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