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Roshan Markam
E-Com Agency Owner • 2m
Everyone says Meta ads are dead. Bro, I made ₹2,00,000+ in sales in 2 months — selling random products. Ads are not dead. Your strategy is. Here’s what actually works in 2025 🧠👇 [🧵 Thread] #ecom #MetaAds #D2C 🎯 Thread Strategy (Hook + Real Value) You can reply to that tweet with this thread (each point in a new tweet): Hook: People scroll. You STOP them by calling out BS. That’s your creative. 👉 I test 3-5 creatives per ₹500. Targeting: Stop broad targeting like everyone says. For high intent products, I use: Engaged Shoppers Lookalike from video views Layered interest + behavior Copywriting: Short + native. Don't write ads, write WhatsApp-style reviews. Emotional words > Fancy words. Offer > Product People don’t buy products, they buy deals. Add urgency, scarcity, and COD/prepaid discount offers. Spend Strategy Testing ₹250/day. Scale ₹1000/day ad set only if CPA < 30% of selling price. 🧠 Bonus Tip (Tweet #6): Stop boosting posts. Start testing hooks. Virality is crafted. Conversions are engineered.
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