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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Strategy For Startup Growth —} ( 4 ) Market Penetration Strategy Market Penetration Strategy is the one of the most successful strategy for increasing market share . This strategy was used by many brands when their market share Stop increasing or their products are just selling without any type of decrease or increase. How to use that strategy —} 1=} Do Dynamic and Proactive Pricing 2=} Create new products 3=} Target new geographies 4=} Do Partnerships 5=} Innovate something in existing Product 6=} Acquire Other small Companies 7=} Create Promotional activities 8=} Invest More in Sales Representatives 9=} Increase Brand Awareness 10=} Automate most of the work in your company and try to decrease employees. Note —} Use this strategy if you're we'll settled company with medium growth rate . McDonald's , apple and many companies are market leader with the help of this strategy .

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