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Vishal Laljani

Enthusiast • 4m

ChatGPT is now available in India at ₹399/- !! Here's Why? ⚡Pricing Strategy used- Market Penetration 🤔 What is Market Penetration? It is a strategy which is used by companies to quickly penetrate into the Price Sensitive market, by lowering the price initially and gradually increasing the price later, once the customer gets habitual to your product or service. ✨Real world Examples: Jio Telecom- Initially lowered the price to penetrate the market and now their plan prices are too high (as compared to the company's initial stage) What do you think will it help ChatGPT to gain customers/subscriptions?? Answer your opinions in the comments!!

Yes, of course

No, I don't think so

Votes: 31

10 Replies

Replies (10)

Anonymous 1

Hey I am on Medial • 4m

Yes, they would have gained 100x more users if they would have introduced this pricing when Ghibli studio art was in trend lol.

2 Replies

Rahul Agarwal

Founder | Agentic AI... • 4m

A smart move by ChatGPT to adopt market penetration pricing in India-this approach can definitely help build a strong user base quickly. It will be interesting to see how the pricing evolves as more people get accustomed to the product.

1 Reply

Rahul Agarwal

Founder | Agentic AI... • 4m

This pricing strategy makes a lot of sense for ChatGPT in a price-sensitive market like India. Offering an affordable entry point can help build a strong user base, and gradual price adjustments are easier once customers see the value. Looking forward to seeing how it unfolds.

1 Reply

Rahul Agarwal

Founder | Agentic AI... • 4m

Smart move to boost adoption in a rapidly growing market. If the value stays strong, this could build long-term loyalty even as pricing evolves.

1 Reply

Rahul Agarwal

Founder | Agentic AI... • 4m

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