Strategy For Startup Growth — ( 2 ) 3Rd part of 4p strategy and please read my previous part for better understanding about strategy. 3. PRICE — What's your product’s manufacturing costs ? How much commercial revenue you expect to receive ? What's the company’s economic goals ? How much demand for your product or service in market ? What's the prices of your competitors ? How much purchasing power of your consumers ? What are the global Trends and preferences ? What is the lowest price you can set for your product and still maintain the profit margin you need ? Will you offer discounts or buying advantages ? Are you able to set and maintain a competitive market price ? Will your product be offered at more than one price point? If so, why ? Will you offer a loyalty program or rewards program ? Always positioning of your product is beneficial to increase product price and give the impression of better quality. All are vc questions and next post I will cover promotion
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