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SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Strategy For Startup Growth — ( 2 ) ★ 2nd part of 4P strategy and please read my previous post for better strategy understanding. 2. PLACE — Where will your potential buyer look for your product? Will it be found in a brick and mortar store, in a catalog, only on the web or a combination of one or more locations? If your product will be sold in a brick and mortar store, what characteristic will the store have ? What is your plan for getting your product into the market ? Will you sell directly to your customers or use a distributor or a sales team ? What is my competition doing and how can I learn from them or differentiate myself from them ? Should I be attending events in my industry ? Should I send samples ? How can I access the appropriate distribution channels ? All these questions asked by investors and in next post I will post about price and promotion with some extra questions so you can analyse your product easily and prepare yourself for future debate
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