Strategy For Startup Growth - 3 2ND part of 4C strategy and read my previous post for better understanding of 4C Strategy. 2. COST — What is the product that is being paid for ? When is the payment being made? Why is the customer paying ? Why is the customer paying ? Who is using the product ? What is the currency that is used for paying or method ? Where is the product bought, and where will it be consumed ? What is the quantity related factors of a purchase such as how many, how long etc ? What is the context under which the product is bought ? Can you give discount to your customer ? Can you add something extra for your customer ? Can you provide free things or trials to you customer ? Is your product affordable ? Is your product value for money ? Is there any disadvantage of your product ? In next post I will post questions about convince and communication so read my previous post for better understanding of 4C strategy and implement this asap .
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