Aaj Ki Raat, Dhandhe Ki Baat Value Proposition (Part-3): In Previous parts, we understood the Value Proposition in details. Let's finish it of with PMF (Product Market Fit) PMF is the sweet spot where your product or service perfectly meets a problem in the market. So, there are 2 approach to establish PMF. 1) Customer for Product 2) Product for Customer 1st approach focuses on, Find Ideal Customers First (with finding gains & pains we talked about previous post) > Then Build Product. In 2nd approach, Build Product First > Then find Customers for it. Both are valuable! "Customer for Product" helps target a specific audience, while "Product for Customer" ensures your offering directly addresses a real need. The best approach often involves a back-and-forth between understanding your target market and refining your product based on their feedback. #AajKiRaatDhandheKiBaat
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