Strategy For Startup Growth — ( 2 ) 4Th part of 4P strategy and please read my all previous parts for better understanding of strategy and questions . 4. PROMOTION — How can I make my message reach the right audiences ? Which of the following are more appropriate for me: banners ads, search engine marketing, social ads, radio, press, TV, billboards, direct marketing, email marketing , influencers marketing and other ways ? When is the best time to promote ? Does my product or service depend on seasons ? What are my competitors doing and how should that influence my decisions ? What KPIs am I going to use to measure the results of my promotional efforts ? what is your reason for promoting Will you promote the product two months before its release? Six months prior ? Immediately ? weekly ? daily ? Yearly ? Do you need brand ambassador ? What's the retention rate of your product ? Read my all previous 4P strategy questions for better understanding of this strategy.
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