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Avinash Pandey
•

FED KIIT • 6m

Newbie Startup Enthusiast? Well I don't want you to confuse GTM with Marketing Strategy so here's the thing— GTM or Go-to-market Strategy focuses on how a new product or service is launched in the market and achieve a competitive advantage. It can involve specifying the ground operations for product delivery and takes into account the aspects of business development. Marketing, on the other hand is the plan of keeping the product or service visible and increasing the visibility once the product has been launched with the GTM Strategy. It has a flexible space for creativity and out of the box explorations. Share your views, I am open to consuming knowledge.

0 replies4 likes

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