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Vishu Bheda
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Medial • 3m
Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average products if they invested heavily in marketing. Bezos explained that businesses used to allocate 70% of their resources to marketing and only 30% to building the product. But this approach is becoming less effective. Today, the internet amplifies customer voices. If your product or service is great, customers will share their experiences, creating organic marketing for you. Bezos suggests flipping the strategy: focus most of your energy, time, and money on creating an outstanding product or service, and spend less on traditional marketing. In short, let your product speak for itself, and happy customers will spread the word for you. This is how modern businesses thrive.
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