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Vishu Bheda
•

Medial • 13h

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average products if they invested heavily in marketing. Bezos explained that businesses used to allocate 70% of their resources to marketing and only 30% to building the product. But this approach is becoming less effective. Today, the internet amplifies customer voices. If your product or service is great, customers will share their experiences, creating organic marketing for you. Bezos suggests flipping the strategy: focus most of your energy, time, and money on creating an outstanding product or service, and spend less on traditional marketing. In short, let your product speak for itself, and happy customers will spread the word for you. This is how modern businesses thrive.

15 replies17 likes

Replies (15)

Anonymous 6

Stealth • 8h

Yeah because in the long run, people will come back for quality, not hype

1 replies1 like

Anonymous 5

Stealth • 10h

In today’s internet-driven world, a stellar product builds trust directly with customers. Slick marketing can’t cover up a bad product when reviews expose it instantly.

0 replies1 like

Anonymous 4

Stealth • 10h

Yeah if you focus on quality then an outstanding product creates its own marketing

1 replies1 like

Anonymous 3

Stealth • 12h

Great products create their own buzz like medial Niket Raj Dwivedi

1 replies1 like

Anonymous 2

Stealth • 13h

Absolutely, Happy customers are the best advertisers.

1 replies1 like

Havish Gupta

Stealth • 13h

A combination of both is still necessary. Even if you made a great product, you need to tell others about it or else it won't work

1 replies1 like

Anonymous 1

Stealth • 13h

A great product markets itself!

1 replies1 like

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