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Vansh Khandelwal

Stealth • 4m

Nestle India has excelled by tailoring products to local needs, recognizing the distinct roles of customers and consumers, and creating 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬. By 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, they offer premium products in urban areas and affordable options in rural regions. Their emotional campaigns, like “Meri Maggi,” build 𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐛𝐨𝐧𝐝𝐬. 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 investments ensure broad accessibility, including in remote areas. 𝐑𝐢𝐠𝐨𝐫𝐨𝐮𝐬 𝐦𝐚𝐫𝐤𝐞𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 has led to successful innovations like Maggi Masala-ae-Magic. Nestle India’s strategy of local adaptation and emotional engagement has driven impressive growth and market dominance.

https://medium.com/@vansh.khandelwal06/nestle-india-winning-hearts-and-markets-with-precision-and-emotion-ded55342b259

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Replies (6)

Anonymous 3

Stealth • 4m

I think any type of nationalism inducing sentiment can be used to market. That's why so many cricketers in india are now doing ads. It's not the player, it the indian cricket team.

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