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Mohammad Asaad Sayed
My mind to me a king... • 5m
Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses. 2. Channels Used : -TV Ads: High-reach campaigns during prime-time slots. -Print Media: Regional newspapers to target rural audiences. -Digital Push: Leveraged social media for urban youth engagement. 3. Key Campaigns : -Free voice calls, unlimited data plans → Positioned as a disruptor in telecom. -Celebrity Endorsements: Stars like Amitabh Bachchan added trust and recall value. 4. Effectiveness : -Successes : Built massive brand awareness quickly. Captured market share by targeting underserved regions. -Challenges : Overpromising led to service delivery gaps. Intense competition (Jio) eroded long-term loyalty. 5. Lessons Learned : -Consistency > Aggression: Ads need to align with actual service quality. -Rural Focus Works: Simplified messaging resonates better in Tier-2/3 cities. Normie Error: Spending big on ads without fixing backend issues. Your Move: Audit your strategy—ads win hearts; service retains them.
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