Back
Mohammad Asaad Sayed
My mind to me a king... • 5m
Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses. 2. Channels Used : -TV Ads: High-reach campaigns during prime-time slots. -Print Media: Regional newspapers to target rural audiences. -Digital Push: Leveraged social media for urban youth engagement. 3. Key Campaigns : -Free voice calls, unlimited data plans → Positioned as a disruptor in telecom. -Celebrity Endorsements: Stars like Amitabh Bachchan added trust and recall value. 4. Effectiveness : -Successes : Built massive brand awareness quickly. Captured market share by targeting underserved regions. -Challenges : Overpromising led to service delivery gaps. Intense competition (Jio) eroded long-term loyalty. 5. Lessons Learned : -Consistency > Aggression: Ads need to align with actual service quality. -Rural Focus Works: Simplified messaging resonates better in Tier-2/3 cities. Normie Error: Spending big on ads without fixing backend issues. Your Move: Audit your strategy—ads win hearts; service retains them.
Replies (2)
More like this
Recommendations from Medial
Mohammad Asaad Sayed
My mind to me a king... • 5m
Consumer’s Preference for LG Air Conditioners in India 🚀 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales
See More
Mohammad Asaad Sayed
My mind to me a king... • 5m
Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
See MoreMohammad Asaad Sayed
My mind to me a king... • 5m
Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
See MoreMohammad Asaad Sayed
My mind to me a king... • 5m
The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str
See More
Tahaniyat Aameena
•
Performics • 3m
I am a results-driven Performance Marketing Specialist with expertise in running and optimizing digital campaigns across Google, Meta, UAC and Different DSPs & Ad networks. I have successfully managed lead generation and ROI-driven campaigns in gamin
See More
Mridul Chandhok
Entrepreneur and Ger... • 9m
Give me your opinions on service for business founders - 🌟 Selling marketing + analytics tracking services( Tracking marketing campaigns and results) 🌟Social media content consulting 🌟social media journalism as a content marketing strategy 🌟 C
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
STRATEGY FOR STARTUP GROWTH — ( 6 ) EXPLANTION OF BUZZ STRATEGY POINTS ★ FUNNY BUZZ STRATEGY — A humorous buzz is created when marketers include something funny in their marketing campaigns. Most people simply love sharing funny content like
See More
Download the medial app to read full posts, comements and news.