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Reliance Communications: Advertising Strategy & Effectiveness 🚀 1. Core Strategy : -Mass Appeal : Focused on affordability + accessibility for all income groups. -Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.

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Anonymous

Anonymous 2

Stealth • 8d

Great branding can grab attention, but if the service doesn’t deliver, loyalty crumbles. Reliance Communications nailed the mass appeal, but Jio rewrote the rules

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