Reliance Communications: Advertising Strategy & Effectiveness 🚀
1. Core Strategy :
-Mass Appeal : Focused on affordability + accessibility for all income groups.
-Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.
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Anonymous 2
Stealth • 8d
Great branding can grab attention, but if the service doesn’t deliver, loyalty crumbles. Reliance Communications nailed the mass appeal, but Jio rewrote the rules
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Mohammad Asaad Sayed
Stealth • 8d
Reliance Communications: Advertising Strategy & Effectiveness 🚀
1. Core Strategy :
-Mass Appeal : Focused on affordability + accessibility for all income groups.
-Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.
See More
2 replies1 like
Krrish Khindria
Stealth • 27d
Why Jio Coin Exists
1️⃣ Ecosystem Lock-In
Goal: Keep users glued to Jio’s apps (JioCinema, JioMart, JioSphere) by rewarding them with coins for daily activities.
Why: Loyalty = Profit. Users spend more, advertisers pay more.
2️⃣ Data Contro
🤯Reliance Jio is gearing up for a significant IPO, expected in 2025, with a potential valuation exceeding ₹10 lakh crore (approximately $120 billion) . Analysts predict the IPO could raise around ₹40,000 crore and may include both fresh shares and a
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Mohammad Asaad Sayed
Stealth • 15d
BlackBerry vs. iPhone: A Market Survey 📱
1. User Base :
-BlackBerry: Corporate professionals, security-focused users.
-iPhone: Mass-market appeal, from Gen Z to executives.
2. Key Strengths :
-BlackBerry: Enterprise-grade security, physical keyboa
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Inactive
Stealth • 5m
In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption.
Jio’s strategy was simple:
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Aircel was founded in 1999 by C. Sivasankaran.Aircel expanded its services and became prominent telecom operators in India,known for its competitive pricing and strong
Growth Marketing Strategies That Made Zerodha a Fintech Giant
Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing.
🔥 1. Word-of-Mouth > Paid Ads
✔ No aggressive promotions. No fl
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Aravind Saji
•
IIITKottayam • 25d
DeepSeek just shook the AI world—and NVIDIA felt it.
A single company wiped 17% off NVIDIA’s market cap—that’s $600B (~₹48,00,000 Cr)gone overnight.
For perspective, that’s:
- More than the combined value of TCS, Reliance, and HDFC Bank
- Bigge
Every successful business starts by solving a real problem. Am I right? Yes
India’s diversity means urban customers often want convenience, while rural consumers prioritize affordability.
Take Jio, which revolutionized digital access by providing af
Case Study: How Volkswagen Redefined Advertising Forever 🚗✨
Volkswagen didn’t just sell cars—they rewrote advertising rules. Here’s how they turned bold ideas into timeless campaigns:
1. "Think Small" (1960s)
Challenge: Sell a tiny car in a market