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Krrish Khindria
CRITICAL THINKING|MA... • 1m
Why Jio Coin Exists 1️⃣ Ecosystem Lock-In Goal: Keep users glued to Jio’s apps (JioCinema, JioMart, JioSphere) by rewarding them with coins for daily activities. Why: Loyalty = Profit. Users spend more, advertisers pay more. 2️⃣ Data Control Goal: Track user behavior via blockchain to sell targeted ads. Why: Data is the new oil. Jio monetizes attention while users get “free” rewards. 3️⃣ Financial Inclusion Goal: Let India’s unbanked (300M+ people) pay for essentials (fuel, groceries) using Jio Coin. Why: Dominate a market banks ignore. 4️⃣ Web3 Adoption Goal: Teach 450M+ users blockchain basics via simple rewards (e.g., coins for watching IPL). Why: First-mover advantage in India’s $5T digital future. Reliance’s 4-Point Strategy 1. Build a Closed-Loop Economy How: Coins work only within Jio’s ecosystem (browsing → rewards → shopping → repeat). Profit: Users can’t leave without losing value. 2. Target Small Businesses (BaaS) How: Rent blockchain tools to SMEs. Example: A tea supplier tracks shipments via Jio’s tamper-proof ledger. Profit: Charge subscriptions + transaction fees from 50M+ underserved SMEs. 3. Shape Crypto Rules How: Lobby to classify Jio Coin as a “utility token” (not crypto) to dodge India’s 30% tax on gains. Profit: Avoid regulatory roadblocks. 4. Prep for the Metaverse How: Use Jio Coin for NFTs (e.g., Bollywood clips) and virtual JioMart stores. Profit: Own India’s virtual economy before rivals arrive. Why It Matters❓ For You: Free rewards today, but you “pay” with data/loyalty. For Jio: New revenue (ads, BaaS, NFTs) + market dominance. For India: Faster tech adoption, but risks a Jio monopoly. Key Takeaways:- Ecosystems Win: Jio bundles telco, retail, and crypto—hard to compete with. Serve the Underserved: Profit by solving SME pain points (e.g., fraud, high fees). Regulate or Innovate? Jio’s lobbying power could redefine India’s crypto rules.
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