🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

2024-06-24T18:42:48.988Z

Bhai mummy ki cream lagai thi yeh wali 2 din tak gora laga🤧

Inactive

Stealth • 3m

In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption. Jio’s strategy was simple: give away their core product for free, get millions hooked, and then charge them once they couldn’t live without it. By the time the free period ended, Jio had 100 million users. Fast forward to today, Jio has over 450 million subscribers and is now a giant in the telecom industry, disrupting every competitor in its path. So, how did giving away free products lead to massive business success? Here’s what you can learn from Jio: 1. Create irresistible value – Offer something so good that people can’t say no. Jio gave away data at a time when it was expensive and scarce in India. 2. Build your customer base – Free offers bring in users who may never have heard of you otherwise. Once they’re in, they’ll stick around if the product delivers. 3. Play the long game – Jio wasn’t in it for a quick buck. The free period was an investment to create loyal, paying customers down the line. 4. Scale fast – Once you’ve captured attention, use the momentum to scale. Jio didn’t just stop at telecom; they’ve expanded into digital services, apps, and more. 5. Convert at the right time – After six months, Jio started charging, but by then, users were too invested to leave. They had built a habit that was hard to break. Giving away free products isn’t about losing money—it’s about creating trust, loyalty, and long-term value. Jio proved that sometimes the best way to build a business is to start by giving, not taking.

6 replies14 likes

Replies (6)

Anonymous 5

Stealth • 3m

Jio users went from "data famine" to "data feast" faster than most of us could switch SIM cards

0 replies

Anonymous 4

Stealth • 3m

While Jio's free strategy worked, it also decimated smaller players and pushed competition out, leading to fewer choices for consumers.

0 replies

Anonymous 3

Stealth • 3m

Jio’s strategy shows how offering immense value can build a massive customer base and long-term loyalty

0 replies

anant

Stealth • 3m

His aim was to end anil n in midway 10 ppl collasped ek tir se dho nishan. He couldnt kill vodafone because of relative issue bharti is large may be first so he couldnt end bhartiv

0 replies

Anonymous 2

Stealth • 3m

data sasta ho gaya par quality ka kya? Mera Jio 4G kabhi kabhi 2G se bhi slow chalta hai. Quantity badha di, par quality ki maa-behen kar di.

0 replies1 like

Anonymous 1

Stealth • 3m

Jio ka game plan toh ekdum sahi tha, lekin yeh bhool mat jao ki unke peeche Ambani ka paisa tha. Koi bhi chotu motu startup yeh nahi kar sakta. Free data dena aur 6 mahine tak loss uthana sirf Ambani jaise log hi afford kar sakte hain.

0 replies

Recommendations from Medial

Shubham Khandelwal

Stealth • 5m

Jio really bought a revolution in Telecom Industry. Telecom operators used to charge reckless money for data during those days.

7 replies14 likes

Jaswanth Jegan

Stealth • 5m

“How Jio made it’s competitors go out of Business” Disruption Diaries #2 Reliance Jio was launched on Sep 2016.Initially Jio provided free data services for several months to attract many customers. Before Jio data was expensive,and Voice call and

16 replies19 likes

Sairaj Kadam

Stealth • 5m

Hey folks, have you heard the latest buzz in the telecom world? 📱 So, Jio recently hiked its prices, which you probably know by now. But here's the twist—I was thinking about how much dissatisfaction there seems to be with telecom giants like Jio,

6 replies8 likes

Laxit Rana
•

Repute • 3m

Why UPI will always be free for Users :- In my last post where I decoded revenue model of UPI payment platforms like PhonePe and GPay, many of you expressed concern that "soon they will charge money per transaction" However that is not the case. Le

24 replies39 likes

Gulshan tomar

Stealth • 14d

My name is Gulshan Tomar and I am a company owner. I run my own LED lights manufacturing company. I have such an idea with the help of which we can also take Reliance Industries to its knees I want to start my own telecom company, just like Jio prov

0 replies3 likes

Mr Z
•

Medial • 1m

In 2014, Elon "gave away" Tesla's secrets to BMW. Everyone thought he was crazy. But this "act of charity" was actually the most ruthless business move in corporate history. Here's why BMW never saw it coming: BMW was set to lead Europe’s electr

11 replies46 likes

Uttkarsh Singh

Stealth • 3m

Jio’s entry into the AI cloud market is a direct challenge to Google Cloud, Jio will provide "AI-Cloud Welcome Offer", upto 100 GB of free cloud storage for Jio users from this Diwali This was all about the Jio B2C strategy, they have even partnered

4 replies3 likes

Mahendra Lochhab

Stealth • 4m

FDI in the telecom sector increased by 150% from 2014 to 2021, from $8.32 billion to $20.72 billion. 100% FDI is permitted in the telecom industry, with 49% allowed automatically and the rest requiring government approval.

0 replies7 likes

Aarihant Aaryan

Stealth • 8m

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

10 replies45 likes

Shrinivas Bhalerao

Stealth • 7m

Reliance Launches WYZR Reliance Industries has entered into consumer electronics with its new brand, WYZR, aiming to blend cutting-edge technology with affordability. Will Wyzr disrupt the market just as Jio did for telecom??