Back
Inactive
AprameyaAIย โขย 1y
In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expectedโfree data and calls for six months. It wasnโt just a marketing stunt; it was a masterclass in disruption. Jioโs strategy was simple: give away their core product for free, get millions hooked, and then charge them once they couldnโt live without it. By the time the free period ended, Jio had 100 million users. Fast forward to today, Jio has over 450 million subscribers and is now a giant in the telecom industry, disrupting every competitor in its path. So, how did giving away free products lead to massive business success? Hereโs what you can learn from Jio: 1. Create irresistible value โ Offer something so good that people canโt say no. Jio gave away data at a time when it was expensive and scarce in India. 2. Build your customer base โ Free offers bring in users who may never have heard of you otherwise. Once theyโre in, theyโll stick around if the product delivers. 3. Play the long game โ Jio wasnโt in it for a quick buck. The free period was an investment to create loyal, paying customers down the line. 4. Scale fast โ Once youโve captured attention, use the momentum to scale. Jio didnโt just stop at telecom; theyโve expanded into digital services, apps, and more. 5. Convert at the right time โ After six months, Jio started charging, but by then, users were too invested to leave. They had built a habit that was hard to break. Giving away free products isnโt about losing moneyโitโs about creating trust, loyalty, and long-term value. Jio proved that sometimes the best way to build a business is to start by giving, not taking.
Replies (6)
More like this
Recommendations from Medial
Sairaj Kadam
Entrepreneurย โขย 1y
Hey folks, have you heard the latest buzz in the telecom world? ๐ฑ So, Jio recently hiked its prices, which you probably know by now. But here's the twistโI was thinking about how much dissatisfaction there seems to be with telecom giants like Jio,
See More
Laxit Rana
ย โขย
Reputeย โขย 1y
Why UPI will always be free for Users :- In my last post where I decoded revenue model of UPI payment platforms like PhonePe and GPay, many of you expressed concern that "soon they will charge money per transaction" However that is not the case. Le
See More
Gulshan tomar
Hey I am on Medialย โขย 9m
My name is Gulshan Tomar and I am a company owner. I run my own LED lights manufacturing company. I have such an idea with the help of which we can also take Reliance Industries to its knees I want to start my own telecom company, just like Jio prov
See More
Jaswanth Jegan
Founder-Hexpertify.c...ย โขย 1y
โHow Jio made itโs competitors go out of Businessโ Disruption Diaries #2 Reliance Jio was launched on Sep 2016.Initially Jio provided free data services for several months to attract many customers. Before Jio data was expensive,and Voice call and
See More
Kimiko
Startups | AI | info...ย โขย 4m
While Jio holds the highest number of subscribers nationwide, the state-wise telecom dominance across India tells a more nuanced story. In Central India, Jio has near-complete coverage. However, Airtel takes the lead in several key regions, particul
See More
Download the medial app to read full posts, comements and news.