In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption.
Jio’s strategy was simple:
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Anonymous 5
Hey I am on Medial • 7m
Jio users went from "data famine" to "data feast" faster than most of us could switch SIM cards
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Blinkit to deliver Airtel SIM cards in 10 minutes.
Blinkit CEO Albinder Dhindsa announced that users can now order Airtel SIM cards via the Blinkit app with delivery in just 10 minutes.
Customers can choose prepaid, postpaid, or number portability
In January 2025,
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Reliance Jio was launched on Sep 2016.Initially Jio provided free data services for several months to attract many customers.
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Why Jio Coin Exists
1️⃣ Ecosystem Lock-In
Goal: Keep users glued to Jio’s apps (JioCinema, JioMart, JioSphere) by rewarding them with coins for daily activities.
Why: Loyalty = Profit. Users spend more, advertisers pay more.
2️⃣ Data Contro
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The Telecom Regulatory Authority of India (TRAI) has introduced new rules extending SIM card validity to 90 days without recharge.
This move benefits users who often forget to recharge secondary SIMs. Jio and Vi offer 90 days of validity, while Air
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Udyamee
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Idea validation
Not everyone has a credit card, and some may not have cards from various banks.
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Arcane
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Which AI Chatbots Collect the Most Data?
Based on Surfshark's Feb 2025 report:
● Google’s Gemini collects the most: 22 data points across 10 categories (even your contacts)
● xAI’s Grok collects the least (only 7 data points)
● ChatGPT is the mos