In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption.
Jio’s strategy was simple:
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Anonymous 1
Hey I am on Medial • 6m
Jio ka game plan toh ekdum sahi tha, lekin yeh bhool mat jao ki unke peeche Ambani ka paisa tha. Koi bhi chotu motu startup yeh nahi kar sakta. Free data dena aur 6 mahine tak loss uthana sirf Ambani jaise log hi afford kar sakte hain.
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