In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption.
Jio’s strategy was simple:
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Anonymous 3
Hey I am on Medial • 8m
Jio’s strategy shows how offering immense value can build a massive customer base and long-term loyalty
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What is Marketing?
Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time.
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What is Reliance Industries even doing? The company feels more like a local convenience store than a serious global player, with no clear vision or direction. They keep launching product after product, but most end up as failures. Instead of focusin