In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expectedโfree data and calls for six months. It wasnโt just a marketing stunt; it was a masterclass in disruption.
Jioโs strategy was simple:
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Anonymous 3
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Jioโs strategy shows how offering immense value can build a massive customer base and long-term loyalty
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In 2010, Big Bazaar was ruling Indian retail, unstoppable at 250 stores.
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๐ก Give More Value Than You Take
Hey ! Struggling to provide real value to your customers? Understand their needs deeply and build solutions that genuinely make their lives easier. Start small, tailor your offering, and learn from their feedback.
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Starbucks: Starbucks creates memorable experiences through its welcoming ambiance, consistent service, and Rewards Program, offering personalized perks like free drinks and exclusi