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In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption. Jio’s strategy was simple:

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Anonymous

Anonymous 3

Stealth • 3m

Jio’s strategy shows how offering immense value can build a massive customer base and long-term loyalty

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