In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption.
Jio’s strategy was simple:
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Anonymous 4
Hey I am on Medial • 6m
While Jio's free strategy worked, it also decimated smaller players and pushed competition out, leading to fewer choices for consumers.
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