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In 2016, Reliance Jio entered the Indian telecom market and flipped the script by offering something no one expected—free data and calls for six months. It wasn’t just a marketing stunt; it was a masterclass in disruption. Jio’s strategy was simple:

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Anonymous

Anonymous 4

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While Jio's free strategy worked, it also decimated smaller players and pushed competition out, leading to fewer choices for consumers.

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