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Mohammad Asaad Sayed
My mind to me a king...ย โขย 7m
Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didnโt just disrupt the brokerage industryโit rewrote the rules on how to build a brand with zero paid marketing. ๐ฅ 1. Word-of-Mouth > Paid Ads โ No aggressive promotions. No flashy ads. โ Focused on delivering valueโlow fees, transparency, reliability. โ Happy users became organic ambassadors. ๐ 2. Content-Led Growth โ Varsity: Free, high-quality financial education. โ TradingQ&A: A thriving community forum. โ No direct salesโjust trust-building through knowledge. ๐ก 3. Simplicity Wins โ Easy-to-use platform. No clutter. No confusion. โ Simple pricing. No hidden fees. โ No distractions, just execution. ๐ 4. Referrals, But Done Right โ Users got benefits for bringing friends. โ Trusted network effect = high-quality leads. โ Growth without burning cash. ๐ 5. Built for the Right Audience โ Focused on serious traders and investors. โ Not chasing everyoneโchasing the right users. โ Niche domination over mass appeal. ๐ฐ 6. Profitability > Growth at All Costs โ Never took VC money = total control. โ Sustainable, self-funded, and never desperate for quick wins. โ Grew slow, but grew right. ๐ The Lesson? No gimmicks. No shortcuts. Just product, trust, and smart execution. Thatโs how Zerodha scaled without spending millions on ads.
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