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Mohammad Asaad Sayed
My mind to me a king... • 1y
Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing. 🔥 1. Word-of-Mouth > Paid Ads ✔ No aggressive promotions. No flashy ads. ✔ Focused on delivering value—low fees, transparency, reliability. ✔ Happy users became organic ambassadors. 📈 2. Content-Led Growth ✔ Varsity: Free, high-quality financial education. ✔ TradingQ&A: A thriving community forum. ✔ No direct sales—just trust-building through knowledge. 💡 3. Simplicity Wins ✔ Easy-to-use platform. No clutter. No confusion. ✔ Simple pricing. No hidden fees. ✔ No distractions, just execution. 🔗 4. Referrals, But Done Right ✔ Users got benefits for bringing friends. ✔ Trusted network effect = high-quality leads. ✔ Growth without burning cash. 🚀 5. Built for the Right Audience ✔ Focused on serious traders and investors. ✔ Not chasing everyone—chasing the right users. ✔ Niche domination over mass appeal. 💰 6. Profitability > Growth at All Costs ✔ Never took VC money = total control. ✔ Sustainable, self-funded, and never desperate for quick wins. ✔ Grew slow, but grew right. 🔄 The Lesson? No gimmicks. No shortcuts. Just product, trust, and smart execution. That’s how Zerodha scaled without spending millions on ads.
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