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Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“How Zerodha disrupted stock broking industry ” Disruption Diaries #1 Zerodha was founded by two brothers Nithin and Nikhil Kamath in 2010.Nikhil began his career as a trader at a young age,he faced high brokerage fees,complex processes,outdated trading platform so he decided to start zerodha. Traditional brokers charged a percentage of the trade value as brokerage which made trading less profitable so Kamath implemented a flat fee of Rs 20 per trade for intraday,F&O and offered zero brokerage fees on equity delivery trades. Traditional brokers had hidden charges like maintance, transaction , and other fee which made trading costlier Zerodha maintained a transparent fee structure with no hidden charges, which built trust among customers. Zerodha significantly expanded the retail investor base so other brokers reduced fees and introduced flat fee structures. Zerodha not only disrupted the industry but also transformed how retail investors and traders participate in stock market.
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