Back
Akash Jain
Real Estate Solopren...ย โขย 9m
The Story of Zerodha: A Startup That Changed India's Stock Market In 2010, two brothers from Bangalore, Nithin and Nikhil Kamath, saw a major problem in India's stock trading industry. Brokerage firms were charging high fees, making stock trading expensive for young investors. The process was also complex, and access to financial knowledge was limited. Instead of complaining, they decided to solve this problem. With no external funding, they launched Zerodha, India's first discount brokerage firm. Their idea was simple yet revolutionary: charge a flat fee per trade instead of a percentage-based commission. This drastically reduced the cost of investing, making stock trading accessible to millions of Indians. But success didnโt come overnight. Initially, no one believed in them. The traditional brokerage firms dismissed them as a small player. Investors were skeptical about a platform with no physical offices. However, the Kamath brothers stayed focused on their missionโsimplifying and democratizing stock trading. They built a robust, technology-driven platform and focused entirely on customer experience. Instead of spending money on marketing, they relied on word-of-mouth and trust-building. Slowly, more and more traders and investors began to join. By 2020, Zerodha became Indiaโs largest stock brokerage firm, with over 1 crore users. It is now valued at over $2 billion, without ever taking a single rupee from external investors. Key Lessons from Zerodhaโs Success: 1. Solve a real problem โ Identify gaps in the market and build a solution that truly helps people. 2. Bootstrap if possible โ Raising funds is not always necessary. Focus on building a great product. 3. Be customer-first โ Deliver value and let your customers become your biggest promoters. 4. Trust technology โ A strong, efficient tech platform can scale a business without heavy costs. 5. Stay patient and persistent โ Success doesnโt come overnight, but consistency and vision can lead to massive impact. From a small startup to a game-changer in India's financial industry, Zerodha proves that innovation, persistence, and customer focus can rewrite the rules of any business.
Replies (2)
More like this
Recommendations from Medial
Jaswanth Jegan
Founder-Hexpertify.c...ย โขย 1y
โHow Zerodha disrupted stock broking industry โ Disruption Diaries #1 Zerodha was founded by two brothers Nithin and Nikhil Kamath in 2010.Nikhil began his career as a trader at a young age,he faced high brokerage fees,complex processes,outdated tr
See More
Deepasnhu Chail
Mastering the Game o...ย โขย 1y
#11 Zerodha Nithin Kamath launched Zerodha, a discount brokerage firm, in 2010 with just โน3 lakhs. He and his team worked relentlessly, at times even taking calls at 3 AM to provide customer support. They also created educational content like trad
See More
VASANT GOSWAMI
Be self made ground ...ย โขย 1y
Title: Revolutionizing Stock Trading with AI and Unified Brokerage AccessIntroduction: Imagine a platform where traders no longer need to switch between multiple brokerage accounts. Instead, they can manage all their investments in one place while re
See More
Shiv Bharankar
ย โขย
Medialย โขย 10m
Zerodha: The Startup that changed how Indians trade ๐ Back in 2010, stock trading in India was expensive, complicated, and out of reach for most middle-class Indians. Nithin Kamath, who was a trader, experienced these challenges firsthand. Along wi
See More
Abhishek jyotiba
Here to change somet...ย โขย 1y
'Will take you to court if I lose any single penny': Angry trader slams Kamath's Zerodha after glitch India's second-largest brokerage firm, Zerodha, once again faced a technical glitch. On Monday, multiple users took to X to report technical issues
See More
Account Deleted
Hey I am on Medialย โขย 10m
Zerodha, India's largest brokerage firm, has achieved a significant milestone, crossing 1.6 crore users without incurring advertising expenses. Notably, referrals from existing users accounted for approximately 30% of new user acquisitions, undersc
See More
Download the medial app to read full posts, comements and news.