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Zerodha, India's largest brokerage firm, has achieved a significant milestone, crossing 1.6 crore users without incurring advertising expenses. Notably, referrals from existing users accounted for approximately 30% of new user acquisitions, underscoring the platform's strong network effects.
My mind to me a king... • 5m
Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing. 🔥 1. Word-of-Mouth > Paid Ads ✔ No aggressive promotions. No fl
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Youtube's Great Pivot YouTube, the video-sharing platform that has become an integral part of our daily lives, had a rather unconventional origin story. Initially, the founders envisioned it as a dating site where users could create videos introduci
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