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The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

Most "viral" apps didn’t go viral because of the product. They went viral because of how they spread. It’s not about building something 10x better. It’s about creating a 10x distribution engine. Influencers spark the wave. Faceless accounts

Why Most Startups Fail: A Real Talk Did you know that 91% of startups fail because of poor product-market fit? That means their product didn’t solve a real problem for real people. They built something they thought was great—but their users didn’t n

Microsoft and every big company nowadays: 1. Hire Engineers to build product 2. Fire Engineers 3. Make product open source 4. Get the community to maintain the code 5. Profit

What do you think when do people buy from a Instagram when they see number of follower are good so they trust on the product or they only see the product whether the followers are not good

-70 out of 100 iPhones are bought on EMI.   -80 out of 100 cars are bought on EMI.  -60 out of 100 homes are bought on EMI. People are taking loans for almost everything these days. But here’s the difference: Rich people borrow to build assets, whi

When I launched my first startup, I was obsessed with explaining the technology. Every pitch, every conversation, turned into an engineering lecture. The result? Silence. Nobody bought. One day I realized something obvious: My mom never asked me

People buy for one reason improvement money, time, energy, results. They have 3 choices 1. Buy from you 2. Buy from someone else 3. Buy nothing But “nothing” is rare. Everyone needs improvement. So it's either you or them. Make your product the obv

People do not buy goods and services. They buy relations, stories, and magic.