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Vishu Bheda
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Medial • 3m
𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗯𝘂𝘆𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Wrong. Microsoft buys 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗼𝘃𝗲𝘀: 𝟏. 𝐇𝐨𝐭𝐦𝐚𝐢𝐥 (𝟏𝟗𝟗𝟕) — $𝟒𝟎𝟎𝐌 → 10M users in 18 months → Every email promoted Hotmail → Growing like crazy Microsoft didn’t care about the code. They cared about the growth engine. 𝟮. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 (𝟮𝟬𝟭𝟲) — $𝟮𝟲.𝟮𝗕 → 433M users → The online identity for working professionals → Massive network effect Microsoft didn’t just buy a social app. They bought 𝐭𝐫𝐮𝐬𝐭 + 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 in the business world. 𝟑. 𝐆𝐢𝐭𝐇𝐮𝐛 (𝟐𝟎𝟏𝟖) — $𝟕.𝟓𝐁 → 28M developers → All the world’s code in one place → Developer community built-in Microsoft didn’t buy storage. They bought 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲. 𝟒. 𝐎𝐩𝐞𝐧𝐀𝐈 (𝟐𝟎𝟐𝟑-𝟐𝟎𝟐𝟒) — $𝟏𝟑𝐁+ → 100M+ users in months → AI going mainstream fast → ChatGPT became a habit Microsoft didn’t buy AI models. They bought 𝐟𝐮𝐭𝐮𝐫𝐞 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻? Product + People + Potential + Momentum = Big Value 𝗕𝗶𝗴 𝗟𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿: Code can be copied. Features will change. But momentum is priceless. 𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 (𝗦𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽) 1. Build → Product people love & talk about 2. Spread → Easy sharing, network effects, referrals 3. Community → Users feel like they belong 4. Speed → Move faster than competitors 5. Trust → Win hearts, not just minds 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁: Microsoft didn’t just buy what people built. They bought how fast it was spreading. That’s the real game. Momentum > Code Momentum > Features Momentum > Funding 𝐀𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐞𝐯𝐞𝐫𝐲 𝐝𝐚𝐲: "Am I building a product people can use…or a product people can’t stop sharing?" That’s the difference between a good startup and a legendary one.
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