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People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

Every $100M app was a remix. → Tinder didn’t invent swiping. → Calorie trackers didn’t pioneer logging. → Meditation apps didn’t create mindfulness.Study what wins. Tweak it with your edge. Out-hustle and out-market the rest.

People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.

Founders, don’t send your deck first. I’ve helped founders raise crores. The most painful mistake? Sending the deck too early. A deck is NOT an invitation. It’s a confirmation. > Investors don’t open cold PDFs. They open conversations. Instead:

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗯𝘂𝘆𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Wrong. Microsoft buys 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗼𝘃𝗲𝘀: 𝟏. 𝐇𝐨𝐭𝐦𝐚𝐢𝐥 (𝟏𝟗𝟗𝟕) — $𝟒𝟎𝟎𝐌 → 10M users in 18 months →

What is the best time to buy any product off line

Why Most Startups Fail: A Real Talk Did you know that 91% of startups fail because of poor product-market fit? That means their product didn’t solve a real problem for real people. They built something they thought was great—but their users didn’t n