Explorer | Executer|... • 1m
The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. Apple didn’t invent the smartphone. Tesla didn’t invent electric cars. Starbucks didn’t invent coffee. But they crafted perception. They controlled: How people feel about the product What meaning is attached to buying it Who they become when they use it Want to dominate a market? Don’t just ask: “How do I build?” Ask: What story am I telling? Whose identity am I upgrading? What do my customers get to believe about themselves because of me? In business, narrative is leverage. Perception is capital. Identity is the real currency!
• Business developme... • 3m
• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus
See MoreA guy with lot's of ... • 2m
When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act
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