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Shaikh Umair
Explorer | Executer|... • 2m
The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. Apple didn’t invent the smartphone. Tesla didn’t invent electric cars. Starbucks didn’t invent coffee. But they crafted perception. They controlled: How people feel about the product What meaning is attached to buying it Who they become when they use it Want to dominate a market? Don’t just ask: “How do I build?” Ask: What story am I telling? Whose identity am I upgrading? What do my customers get to believe about themselves because of me? In business, narrative is leverage. Perception is capital. Identity is the real currency!
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