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Sairaj Kadam

Entrepreneur • 7h

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.

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Anonymous
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wanted to get rich? (build a product around these). Men's lust. Women's desire for beauty. Elderly's health. Children's education. Rich people's fear of loss. Poor people's desire to quickly get rich. experience of richness to the poor. time. t

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