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“Fear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgency” Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. It’s closely linked to FOMO (Fear of Missi

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian

“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

“FOMO Marketing: Turning Urgency into Sales” FOMO (Fear of Missing Out) marketing taps into a basic human emotion — the anxiety of missing out on something valuable or exclusive. It’s the reason we rush to buy limited-edition products, join flash sa

In marketing, scarcity creates urgency by making products seem rare or limited, pushing customers to act fast. There are mainly three types — limited-time scarcity, where offers expire soon; limited-quantity scarcity, where stock runs out quickly; an

Scarcity is the greatest force of influence. Why? Because it does all the heavy lifting for you. You don't need to create curiousity, urgency, and authority in your market if you have scarcity. That's why celebrity content is always viral. Tha

“Act Before It’s Too Late: How Fear-Based Persuasion Drives Fast Decisions” Fear-based persuasion taps into a powerful human instinct: avoiding danger or loss. Brands use it to grab attention fast and push action. Health ads say, “Don’t ignore thi

Do Ethics Really Matter in Business, or Is Success the Only Goal? I’ve been thinking about the role of ethics in business growth. Big companies like Google, Facebook or etc have done alot of unethical practices, yet they’re wildly successful. But wh

The key to open doors of revenue treasure. Understanding the customers psychology of 'why' :- Ask yourself why a customer purchase your products. Why? Is nothing but a dive into customers psychology. It explores the MOTIVATION , EMOTION , and COG

People buy for 2 reasons: Desire for gain Fear of loss But fear is 2.5x more powerful. Don’t just show how good life gets with your product Make them feel what they’ll lose if they don’t act. Fear drives action. Use it wisely.