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Mohammad Asaad Sayed

My mind to me a king... • 3m

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brilliantly: 1️⃣ Apple – Fear of Missing Out (FOMO) on Privacy Apple’s ads emphasize “What happens on your iPhone, stays on your iPhone.” They position competitors as data-hungry threats, making Apple seem like the only safe choice. 2️⃣ Allstate – Fear of Chaos & Uncertainty Their famous “Mayhem” ads show unexpected disasters (crashes, break-ins, storms). Message? Without Allstate, your life could be a financial nightmare. 3️⃣ LifeLock – Fear of Identity Theft They use real-life hacking cases to show how easily identities get stolen. Their campaigns create a sense of urgency—implying that if you don’t protect yourself, you’re next. 4️⃣ McDonald’s – Fear of Missing Out (FOMO) on Limited Items McDonald’s creates hype by bringing back seasonal items (e.g., McRib, Szechuan Sauce) for limited time only. The scarcity triggers panic-buying, making people rush to get a taste. 5️⃣ Security Software (Norton, McAfee) – Fear of Cyber Threats They constantly highlight the rising number of cyberattacks to make you feel vulnerable. The message? Without their software, you’re at serious risk. 🔥 Fear works because people take action faster to avoid loss than to gain something. Smart brands don’t just sell products—they sell security, exclusivity, and peace of mind.

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Recently heard New genz slang word opposing the FOMO Culture POMO : pride of missing out > Example : I experience the "pride of missing out" when I think about never having touched alcohol or smoked at a young age, even though my friends did.

FOMO

POMO

Votes: 16

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