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Aditi

Hey I am on Medial • 7d

“Running Out Fast: How Scarcity Sells in the Psychology of Business” The Scarcity Effect is a psychological principle where people place higher value on items that are rare or limited. Businesses use this to create urgency and boost sales. Limited-time offers, low-stock alerts, and exclusive deals trigger fear of missing out (FOMO), nudging customers to act quickly. For example, e-commerce platforms often display “Only 3 left in stock!” or “Offer ends in 2 hours” to increase conversions. Luxury brands maintain exclusivity by limiting product availability, enhancing perceived value. This principle also works in HR—scarce job roles seem more prestigious. By creating artificial or genuine scarcity, businesses can drive faster decision-making and elevate brand desirability.

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