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In marketing, scarcity creates urgency by making products seem rare or limited, pushing customers to act fast. There are mainly three types — limited-time scarcity, where offers expire soon; limited-quantity scarcity, where stock runs out quickly; an

“Wrap It Rare: How Limited Edition Packaging Triggers Urgency and Desire” Limited edition packaging is more than a design twist—it’s a psychological trigger that taps into scarcity, exclusivity, and collectability. When customers see “limited,” th

The Timeless Magic of Studio Ghibli: What Businesses Can Learn from Its Success Studio Ghibli isn’t just an animation powerhouse—it’s a lesson in brand longevity, storytelling, and sustained value creation. Despite being founded in 1985, Ghibli’s f

In the realm of business, the core principle is value creation. To ascertain whether your idea or product aligns with the market, a critical evaluation entails asking two fundamental questions: 1. Is it more efficient than existing solutions? 2. Ho

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

How Behavioral Nudges Influence Big Business Decisions” Behavioral nudging involves subtly guiding people’s decisions without restricting their choices. In business, it’s used to influence customer and employee behavior through design, defaults, and

“Silent Signals: How Brands Speak Value Without Saying a Word” Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trust—especially when actual exp

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

How many of you know about "The first principle thinking" or reasoning from first principle? While the concept is pretty clear but I want to utilize it in my day to day life. Any advice?

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de